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The areas of digital marketing that you must know for your business

When it is required to promote a business on the Internet, one of the first things that must be taken into account is SEO web positioning and digital marketing, because with this the website of the company or organization will be able to position itself in a better way in search results

For any case, whether it’s a small business or a large company, it’s best to consult with experts in this regard, a professional SEO agency can help implement the strategies and campaigns necessary to achieve good positioning according to your needs and requirements.

As for digital marketing, there are several areas that must be taken into account in order to get more visits or traffic or, in turn, potential clients.

Areas of digital marketing


In the case of having an online store, a main area of ​​marketing is CRO (Conversion Rate Optimization), which can be defined as the optimization of an online store, product sheets, categories, implemented systems, announcements, among other elements que conforman el comercio electrónico.

At this point, it can also be very useful to go to a CRO agency to obtain a professional and effective solution in terms of CRO implementation.

With the CRO methodology, it is possible to optimize the web page with the aim of increasing its conversion rate, while maintaining the levels of traffic it receives.

Analytics web

Another very important area in a digital marketing strategy is web analytics, which has to do with the record of what happens on a website, with the end of analyzing the data obtained to obtain useful conclusions.

There are several tools to perform web analysis, as is the case with Google Analytics, as a free option, but it does not have the most powerful options offered by other platforms, and it can be confusing and complicated for an inexperienced user. so the most recommendable thing is to extern from work to a professional company.

Content marketing

This type of marketing is based on creating content to attract visitors and provide them with more information about the product or service that is offered, with the aim of getting final purchases or clients.

This process can be very long, especially in comparison with the publication of advertisements, so that the results could be achieved in a bigger place, although with time, it helps a lot in web positioning.


Copywriting focuses on improving the product listings of an online business. This point is very tedious, since it is not necessary to apply it to all products, but it is important to know which products actually need it and to implement it on the pages of those specific products.


El SEO (Search Engine Optimization) is another key point for success on the Internet, and although it can be implemented for its own account, it is not very recommendable for someone who does not have the necessary professional knowledge to make a company stand out from the competition, because que siempre es recommendable to go to agencies to realize these campaigns.

The main objective of SEO is that the pages of products or services of the website appear in the first search positions until they reach the first place where possible. This requires much work and dedication, so it is reaffirmed that the help of experts in the subject is necessary.

When achieving the objectives of SEO, if you get a better amount of organic traffic, which in turn will help to reduce the investment in advertising.

Email marketing

Another recommended area is automated email marketing, which consists of designing an algorithm that allows sending useful information to clients so that they interact through website visits. Everything will be of the most automated form possible.

Aunque suena sencillo, también tiene su lado tedioso y nivel de difficuldad, pues es muy fácil caer en errors que catalogen el envío de mails como spam o correos no deseados, lo que sería counterproductive.

There will be some important points to take into account for a digital marketing campaign. If you have any questions or comments, leave them below.

Neil Barker
Neil Barker
Hi there! I am Neil Barker, a tech enthusiast who believes in the power of open-source software.


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