Microsoft has made it clear that the future of Bing is going to be vitaminized with OpenAI functions. Yesterday we knew that, at the beginning of this year, it will launch a version with integration of ChatGPT, a solution that adds to the implementation of DALL-E 2 inside Bing. A total of 1,000 million dollars of investment on the part of Microsoft to enhance a search engine with a clear future. It is not clear that it is a good plan.
The investment. In July 2019, Microsoft announced an alliance with Open AI, an organization founded by, among other personalities of the sector, Elon Musk. OpenAI was born in 2015 as a profit-making organization, becoming a company in search of profitability in 2019. Since OpenAI has already warned that ChatGPT will be paid and claims to generate millionaire profits.
Microsoft injected 1,000 million dollars for OpenAI to adopt its cloud, Azure, as an exclusive provider, as well as to guarantee the use of these technologies within its solutions. It seemed clear that, sooner or later, the Artificial Intelligence technologies developed for OpenAI would end up reaching Bing.
From plan actual. Microsoft wants Bing to be a more advanced search engine and eventually knock Chrome off the throne, with an unmovable domain at the moment. For this, DALLE-2 was integrated in the first place. With it, you can search and create images directly from the browser. In addition to integrating it into Bing, Microsoft design Designer, an alternative to Canva taking advantage of DALLE-2 technology.
Now it’s ChatGPT’s turn. Before the end of the first quarter of the year, this AI will be integrated into Bing search. ChatGPT will serve to complete the user’s own search equations with related keywords, as well as to support the search results offered by Bing.
The limitations. Integrating ChatGPT into a search engine is a powerful move, but it’s not as easy as it seems. It is important to emphasize that ChatGPT does not track information in real time cómo si hacen los indexación algorithms in a browser. ChatGPT is based on a set of data (constantly updated) that it has, it is not a tracker or a search engine in itself.
It must be faced, in the same way, with the network of the speed of response, and to refine the own results that it offers and that, at the moment, it is more than usual that it gives us imprecise, incorrect and not very coherent information.
Alert roja in Google. Despite the limitations of ChatGPT, Sundar Pichai has declared a “code red” in his company. In Google, I fear that the potential of this IA will assume a paradigm shift, being able to put in place the leadership that they have been monopolizing for more than 20 years. Google executives have gone so far as to describe as “decisive for their future” the efforts they are making now to respond to ChatGPT.
Curiously, this artificial intelligence has a function very similar to LaMDA (Language Model for Dialogue Applications), a language model with capabilities similar to those of OpenAI. However, from Alphabet they assure that they will not yet implement LaMDA in their search engine, due to the “risks of reputation” that can be assumed to launch a still immature model. Despite this posture, it is already clear that they have capacity to respond to ChatGPT.
He is so alert in numbers. Despite the alarm in Google and the ambition on the part of Microsoft, they will be the last to dethrone Google as a search engine. Google dominates with an iron hand, while the use of Bing is completely marginal.
Microsoft also won’t have it easy while Chrome continues to be the number one browser, with an Edge that can’t even surpass Safari, a browser only present in macOS. The bet for AI and the improvement of Bing is clear, but Microsoft can lose because it is trying to face Google.