Do you want to attract more customers and increase your sales? Email Marketing is the key! This digital marketing strategy allows you to send personalized emails to your potential clients, which allows you to build a close and lasting relationship with them.
Imagine being able to send messages directly to the inbox of your customers, with special offers, promotions and valuable content that keep them interested in your products or services.
With Email Marketing you can do it, and the best of all is that it is one of the most economical and effective strategies to promote your business.
You can send massive or personalized emails, segment your mailing lists, do A/B tests to see what works best, and analyze the results to know exactly how to improve your campaigns. Email Marketing is a powerful tool for any online business!
Think outside the inbox: marketing for electronic mail
The course, entitled «Think Outside the Inbox: Email Marketing», is from the fourth quarter of the Google Digital Marketing & E-commerce Certificate.
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Email marketing is one of the oldest and most proven digital marketing channels, and is an essential component of a general digital marketing strategy.
In the course, the students will explore electronic mail marketing and cover topics such as the creation of an electronic mail marketing strategy, the execution of electronic mail campaigns and the measurement of the results of these campaigns.
Google employees who currently work in the field will guide the students and provide them with practical activities and examples that simulate common tasks of electronic commerce and digital marketing, while showing them some of the best tools and resources used in the workplace.
Upon completing the seven courses of this program, the students will be equipped to apply for entry-level jobs in digital marketing and electronic commerce, without prior experience.
The course also teaches skills such as the effective writing of electronic mail, the segmentation of electronic mail lists, the management of contacts and the measurement and analysis of the results of the electronic mail campaign.
¿Cómo obtengo el curso?
This course is offered from the Coursera platform, it is a course that you can obtain for free under certain conditions.
The first option is to choose the option of “Free course with certificate”in this way you will be able to access the content of the course and complete it, but you will not be able to obtain a certificate of completion endorsed by the platform.
The second option is to choose “audit course”, with this option you can access the video content of the course, but you will not be able to take the exams or obtain the certificate of completion. If you do not see the course audit option, you must verify in the part below using the scroll (in the form of a link).
The options vary depending on the course, but with any of the two you can access the content for free.
Por si fuera poco, some courses have the option of economic aid, with which you can request said support and be a creditor of a paid course.
To obtain the free course, click on the following button:
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