Google does not want to fall behind in the field of artificial intelligence. The Mountain View company, which has declared a “red code” for the advance of ChatGPT, is preparing a twenty applications based on IA to face OpenAI’s viral chatbot that everyone is talking about.
It is that for decades the search giant has benefited from having a practically insignificant competition in this sector. But el dominio casi absolute de un mercado puede no ser para siempre. We have already seen it with Netflix, which is now struggling to maintain itself on the podium of the streaming platforms.
Google wants to be Google
The most experienced executive directors say that one of the ways to stay at the top is adapt to the changes. Not making a quick enough metamorphosis is usually the perfect recipe for failure. OpenAI, according to information shared by the New York Times, appears to have awakened a sleeping giant.
Alarms have been raised in Google to such a degree that the company’s own founders, Larry Page and Sergey Brin, have appeared in the offices to hold a series of meetings with different teams. Sundar Pichai was the one who convened them in the framework of an “emergency” situation within various divisions.
It is believed that the company has sufficient muscle in the field of artificial intelligence, a large part of it thanks to the purchase of the research firm DeepMind in 2014. Sin embargo, until now it had been skeptical in publicly demonstrating its advances, relegating its news technologies mainly a laboratory tests.
But Sam Altman put Google’s plans in jeopardy with a stellar game. In November 2022, ChatGPT was launched to the public and without access restrictions. In a matter of hours, the conversational bot became a viral phenomenon and many people started talking about its great capacity.
Even so, the conversation about this new artificial intelligence program quickly pivoted towards a very concrete question:What would happen if ChatGPT was connected to the Internet?? Let’s remember that the bot has been trained with huge sets of data and that its “knowledge” reaches up to 2021.

With the rumors of the future launch of GPT-4, an autoregressive language model of the next generation and the successor of GPT-3.5, which uses ChatGPT, Google does not want to lose time. Precisely, one of its objectives is to launch a trial version of a chatbot that works with its search engine.
From the chatbot that will feed from Google Search it will arrive as soon as this year in a trial version, according to the aforementioned periodical. Y no lo hará alone. In the classic conference of developers in May, the giant could present an image generator called Image Generation Studio and a new generation of AI Test Kitchen.
AI Test Kitchen is a very important tool in Google’s strategy. It is powered by the interactions of the users to improve the capabilities of LaMDA, from the language model that is capable of maintaining conversations with humans and that, let’s remember, was at the center of the controversy when a Google engineer said that he believed that he had consciousness
If you don’t know the number or the characteristics of all the tools that Google has planned for this year. Sin embargo, some projects, according to slides seen by NYT, talk about one green screen function for YouTubea wallpaper creator for Pixel devices and an app called Maya that visualizes shoes in 3D.
Google also seems to have been inspired by GitHub Copilot. The company’s roadmap for 2023 indicates the presentation of Colab + Android Studio, a solution that will facilitate the creation of Android apps by suggesting code to the developers.
Images: Arkan Perdana | Javier Marquez (DALL·E 2)
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